Website is one of the representatives of the corporate image, business method to get information out to the public outside. Recognizing the importance of this from an early age, many business owners poured tens, hundreds of millions to design and maintain a website for unique, eye-catching, but nevertheless, the fact that many sites do not create high traffic and attract customers.
Thus, most businesses have websites but are not always successful website. Is there something that is not accurate in this web? Many experts research on the web feature has given the answer: Design plays an important role in determining the success or failure of the website.
Just think, then, you set foot on a page A need to search by a certain X problems. However, page A bad design, not related to the content, there is no customer support position, causing inconvenience and confusion for customers when they want to leave the page. What is going to happen?
Must have, businesses will actually lose e a potential customer base and long-term. To avoid this, experts in web design 5 features that make your website an indispensable in the era of online marketing today.
1. Design and adapt the main menu bar to clear
Readers who visit your website can come from many different countries and the use of computers, various equipment. With the preloaded features adaptive design (Responsive design), your website will automatically adjust to fit the device being used readers.
For example, a PDA (digital devices portable), tablet PCs and mobile phones, the web is designed to adapt automatically adjust the size of one or two-column interface for standalone vision author more convenient. Once access to the site, customers can easily find the tabs, links and buttons.
With adaptive design, layout website should have a clear, neat, how the viewer's eye will automatically navigate to look at the product image, the purchase button or shopping cart. Amazon and E-bay is the typical example of how this design. Their self resize pages and highlight the button cart or purchase and payment, making even the first guest access is also easily seen.
Computer version amazon.com
Amazon.com mobile version is automatically collected about 1 column interface, matching the screen. Cart button and crisp product images
2. Ensure element keyword optimization search (SEO)
Search engine optimization is a crucial element to ensure the right of the target customers will have access to your website when they search for a related keyword. The combination of an article or correct keyword and will help increase traffic. Web design companies sometimes offer content or keywords that many people care about, help you increase your business value.
3. The interaction with customers
People who visit your website are usually interested in the products or certain features provided by the website. As a result they will have simple questions or inquiries, ... Therefore, you should prepare readers can share to make proposals to questions and find answers.
The information box for customers; FQA section (FAQ); allowing free electronic download, the word version, pdf explaining the product; online chat tool; tool remote inquiry by telephone, online video, online training, webinar or newsletter (newsletter) each week, ... will serve as the customer needed to better understand the products, services, business you now.
You can also set up a dedicated forum for readers on its website platform, and made a list of e-mail to send information, coupons, promotions or samples, ... for guests.
A website created to interact with the customer would be a site that people feel is communication, respect, and of course, the opportunity to make people return will be higher.
4. Integration of social media
Nowadays people use social media to interact with customers, build brand and increase business value. So why on your website, you do not take advantage of this medium?
Please attach all social networking accounts, blog account, ... of companies on the web. Readers may be known, and become a fan exposure for the company through these accounts. In addition, given the Like button, Share, E-mail, ... on each article, news, product images, ... Readers can access your interface across all social media dirty.
This is very important because it will help boost SEO, improved visibility and product content available online, even, promote traffic (traffic) and ranking (ranking) for the website.
5. Confidentiality of customer information
There is a secure website and reliably is essential when you sell products or simply promote your webiste. The form of encryption, such as SSL, VeriSign Trust E, Entrust, GeoTrust, ... is the ideal way to protect your website and prevent hacker intrusion brand image vandalism or theft of customer data.
Above is the small share of these features can not be ignored by a website. However, despite all elements integrated on the need to ensure the website remains simple. A well-designed website with simple, really will cause to be effective when customers visit and help increase customer traffic.
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